Mountain regions like the Highlands were not always seen as places of beauty, but as 'horrid and rude'. By the 18th century, though, a few travellers had begun to raise awareness of the peace and beauty of mountain areas like the Highlands. People such as James Boswell and Dr. Johnson, Martin Martin and Thomas Pennant wrote warmly of their travels through the Highlands and Islands and encouraged others to follow in their footsteps. The coming of Queen Victoria to Balmoral eventually rid the Highlands of its 'rude' image and large sporting estates became the order of the day. The railways also opened up the Highlands and the first holiday resorts or spas developed at railheads e.g. Dornoch, Crieff and Strathpeffer.
Unfortunately the tourists' view of the Highlands was coloured by the 19th century Music Hall and has resulted in today's obsession with tartan, haggis, Loch Ness Monsters, Scotch mist and midges. Most foreign tourists, however, are struck by the ever-changing scenery of the Highlands and its breathtaking beauty. Where else can tourists find miles of unspoilt beaches like those in Harris or the stark grandeur of the mountains that overhang Glencoe, Glen Shiel or Glen Torridon or such diversity of wildlife including the Golden eagle, red deer, otters and salmon.
Despite the region's popularity, it is recognised that remoteness, unreliable weather, and the quality of the experience are all factors which influence visitor numbers. The tourist trade is seasonal and work in it is seen as low-paid, but Tourist organisations are trying to improve on this. Gaelic, food, wilderness and genealogy have all been targeted as niche markets to prolong the season. Special out-of-season offers also help to extend the season.
Read the text then answer the following questions.
Questions
- How were the Highlands viewed before the 18th century?
- Who helped to change people's perception of the Highlands?
- What is the 'stereotypical' view of the Highlands?
- What is meant by a 'niche market'?
- Give three ways in which Tourist organisations are trying to extend the tourist season.